Welcome to Subaru of Keene
Serving our Mass Customers Since 1983
Subaru of Keene is a Regional Subaru Dealership and proudly serves Subaru owners from Vermont, New Hampshire and Massachusetts as well as other surrounding states. The map below shows where our Mass customers came from in 2011. If you are wondering why, here are at least 5 reasons Mass residents come to Subaru of Keene to buy and service their Subarus. Why not you? Please call us and learn more about what we can do for you today.
Source: Data Certified by ADP Client Services
I am fairly new to the New England area and wasn't familiar with Subaru of Keene until my bank manager recommended them. She knew I was in the market for a new Outback. She said it was worth the extra drive to check them out. Prior to talking to my bank manager, I had only checked two dealers closer to me, but was discouraged by the limit inventory and the fact they had no manual transmission cars in the model and style level I wanted. (2.5i Premium with the all weather package). When I looked at Keene's website, I found exactly what I wanted so I called. The salesperson I spoke to was professional and courteous and willing to work with me. I warned him that I had at one time sold cars and that we would be speaking the same language. I made the hour and a half drive, traded in my 2003 Subaru and came home with exactly what I wanted at the price I wanted to pay. If they aren't close to you, don't let that stop you - they were worth the trip. Clancy Shuman
Map represents where our Mass customers came from in 2011
Source: Data Certified by ADP Client Services
1. VALUE
ALL this and MORE at NO COST TO YOU
- EXCLUSIVE 100,000 Mile Powertrain Coverage
- FREE VT State Inspections for as long as you own your Subaru (Just send us the bill.)
- 1st and every 5th Oil Change FREE
- No Appointment Oil Changes (Just drop on by)
- No Parts or Service Sales Tax - saving our Mass customers 6.25%
- Car Wash with Every Service
- FREE Paintless Dent Repair for 6 Months
- Shuttle Service and FREE Loaner Cars
- Quarterly New Owner's Clinic
PRICELESS
Any dealer can beat another dealer's price by $100, but it's what happens AFTER the sale where the real differences take shape. Price is what you pay the day you buy your car. Value is your cost over the life of ownership. If you are price shopping other dealers or brands, consider BOTH PRICE AND VALUE and you will see why Subaru of Keene will give you a GREAT DEAL and the BEST VALUE for your money - GUARANTEED!
I am fairly new to the New England area and wasn't familiar with Subaru of Keene until my bank manager recommended them. She knew I was in the market for a new Outback. She said it was worth the extra drive to check them out. Prior to talking to my bank manager, I had only checked two dealers closer to me, but was discouraged by the limit inventory and the fact they had no manual transmission cars in the model and style level I wanted. (2.5i Premium with the all weather package). When I looked at Keene's website, I found exactly what I wanted so I called. The salesperson I spoke to was professional and courteous and willing to work with me. I warned him that I had at one time sold cars and that we would be speaking the same language. I made the hour and a half drive, traded in my 2003 Subaru and came home with exactly what I wanted at the price I wanted to pay. If they aren't close to you, don't let that stop you - they were worth the trip. Clancy Shuman
2. REPUTATION
How do you separate the hype from reality and how do you decide who you want to do business with? Who do you really trust?
At Subaru of Keene, our reputation is EVERYTHING! Our customers are very loyal and come back again and again. Check out the industry recognition and 3rd party customer reviews below and you will see why our customers come from all over Vermont (see map) to enjoy our world-class service.
Subaru of Keene is a 2012 Subaru of America Stellar Care Award Winner
Subaru of Keene earned the 2012 Stellar Care Award. To achieve this prestigious honor, a Subaru dealership must meet and maintain a long list of performance standards and objectives established by Subaru of America, Inc. and pass ongoing customer review.
What this means for you:
Exceptional Customer Care. From meet and greet to test drive to delivery, expect our sales team to demonstrate the highest level of care and performance.
Service Excellence. Strict Stellar Care standards ensure that your Subaru is handled by highly skilled, factory-trained technicians in a state-of-the-art facility with the most current diagnostic and repair equipment.
Comfort and Convenience. Our Sales and Service Departments must conform to Stellar Care cleanliness and comfort standards inside and out. You're more than a customer. You're our guest.
"Stellar Performer certification demonstrates the commitment our dealers make to serve the Subaru customers in their community," says Keith Tilton, Vice President of Customer Loyalty for Subaru of America, Inc. "The Stellar Performer certification program lets us work with our dealer network on an ongoing basis in an effort to improve all areas of customer care for Subaru owners. Completing and maintaining the program's requirements is demanding work for a dealership staff, but it's all in an effort to provide our customers with the best possible service."
Subaru of Keene - Named
Among the
Top Subaru Dealerships in the Country
Subaru of Keene is a DealerRater Certified Dealer
 | space | You check and depend on online reviews for restaurants, hotels, books and movies. Why not your car dealer? Everybody claims to be #1, but who do you believe? How do you break through all the hype? Subaru of Keene is a DealerRater Certified Subaru Dealership. You can trust that the reviews shown are real, live, and unedited and are pulled directly from DealerRater.com, the most respected auto rating site on the web - because no matter what they claim, all car dealers are not created equal. |
Award Winning Sales Staff
L to R: Scott Peabody, Anthony Mastronardi, Micheal Babineau, Kelly Barber (General Sales Manager - a Vermont native), Curt Finnamore, Kim Beers, Greg Castor, Brian Battersby, Michael "Bean" Wright
Our award-winning Sales Team, under the direction of Kelly Barber, is the most knowledgeable, personable, and enjoyable in the industry. We are a pet-friendly dealership that listens to your needs. Our goal is not to sell you a car but rather help you find the car you want. We treat our customers with respect and appreciation in an honest and straightforward manner. Reviews from our New Hampshire, Vermont, Massachusetts, and Canadian customers bear this out.
3. SERVICE
At Subaru of Keene, Service is more than the name of a Department. It's instilled in everything we do, from the Community we live in to the customers we serve during and after the sale. A remarkable 93.3% of our customers who buy their car at Subaru of Keene service here! (The industry standard is 60%.)
Justin Tyler, Service Manager
"At Subaru of Keene we would rather maintain your car than do costly repairs," states Justin. "Preventative maintenance is typically under $100 and can save thousands in repair bills as your vehicle ages. With regular, inexpensive maintenance, we have seen our customers reach over 300,000 miles on their Subaru."
"I purchased a used vehicle from another dealer about a month ago and started having problems within a week. The car was taken back once and they were very rude and did a very poor job taking care of the problem. Wondering what to do I decided to go to Subaru of Keene and see if I could get an appointment to have it looked at. They kept my car there feeling that it was unsafe to drive and performed all inspections I needed to find out what was wrong with it. They explained everything to me and gave me advice on where to go from here. This place was amazing, all very friendly. They went above and beyond for me, (they didn't even tell me that I had to buy anything nor did they charge me for the inspection). I will be going there for service from now on and definitely for my next purchase." Tanya H.
4. CONVENIENCE AND TRANSPARENCY
The Subaru of Keene website gives you the "power of knowledge" with rich content to help you decide which Subaru is right for you. ePricing is available 24/7 on all of our new Subarus. Unlike some dealers, we don't hide our pricing or artificially inflate our used car prices to be in a better position to negotiate. We even show you how to get a good deal and factors to consider when buying or leasing a new Subaru. From the comfort of your home, you can explore the Subaru of Keene website to:
- Research the Subaru Brand by Model (Models and Compare Tabs)
- Find a New Subaru or Used Vehicle
- Schedule a Test Drive
- Apply for Financing (Secure webpage)
- Appraise your trade
- Schedule Service
- Order Genuine Subaru Parts and Accessories
Now that's convenience!
"I have to tell you how much I appreciate Mike Perry [Subaru of Keene General Manager] for the way that he goes above and beyond in customer service. When I purchased the car, Mike told me that he would be happy to switch cars with me every time I needed service (he lives nearby.) He has always honored that promise and I really appreciate him for it. He shows up at my door always at our agreed upon time, swaps me a nice, clean Subaru and then returns my car that evening cleaner than he got it and fully serviced. I couldn't ask for anything more.
The customer service that I have received from Subaru of Keene is more than I ever could have hoped for in a car company and I thank you very much for it." Jen Runyon.
5. COMMUNITY
The Fenton Family Dealerships support over 75 local charities through gift giving, volunteer work and sponsorships. The core groups we sponsor are the Keene Community Kitchen, Monadnock Humane Society, The Keene Family YMCA and Monadnock United Way. In addition, our Internet Manager, Mark Carey, serves on the Board of Directors for the Monadnock Humane Society.WHAT CAN WE DO FOR YOU TODAY?
- Check out our New Subaru Inventory
- View our Used Car Inventory
- I am considering a Certified Pre-Owned Subaru
- I would like to Schedule Service for my Subaru
- Other
Northfield - 20 mi
From Winchendon - 24 mi
Orange - 27 mi
Gardner - 33 mi
Greenfield - 37 mi
Lunenburg - 37 mi
Deerfield - 41 mi
Leominster - 43 mi
Amherst- 44 mi
Northampton - 46 mi
Shrewsbury - 55 mi
Acton - 56 mi
Pittsfield - 59 mi
W. Springfield - 61 mi
Subaru of Keene's New Car Owners' Clinic
"Thank you for inviting me to your recent New Car Clinic. I drove 2 hours from Vermont to attend and what I learned about MY Subaru was worth the drive. In all the years I have been buying cars no other dealer has put on a clinic like this. Getting to meet your staff and seeing what my car looks like from underneath a lift was a highlight. Thank you for explaining how I can take care of my Subaru. Somehow I feel better 'connected' to my car. Valerie R.P.S. The food was great, too. Thanks for the free touch-up paint."
