The 2021 Subaru Love Promise Customer and Community Commitment Award

The 2021 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Subaru of Keene dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Monadnock Humane Society

Cheshire County 4-H

Keene High School Auto Program

Keene Community Kitchen, Hundred Nights

Monadnock Family Services

Did Subaru of Keene go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Subaru of Keene

Subaru and Subaru of Keene believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru of Keene Helps MHS Get a New Van! - Carol L

When MHS needed a new van to replace the old one (which was no longer safe to drive), we reached out to our friends at Subaru of Keene for help. Since the MHS van is critical to carrying out our mission (we use it for helping the community with animal cruelty investigations, picking up/delivering pet food to those in need, transporting pets to the shelter from our other shelter partners and in so many other ways) we needed to find that van as soon as possible. Subaru of Keene quickly responded and let us know they would help us. They immediately went to work searching for the right vehicle at wholesale auctions. Bill Fenton, President of Subaru of Keene, found that perfect van in New York and one of their drivers drove it back for us. In addition to helping in this way, Bill offered to purchase and install a divider to bring down the cost to MHS. We are so grateful to Subaru of Keene for their help in identifying and procuring the new MHS Van. Thanks to all of you, there will be many more Happy Tails to tell to the community! Thank you, Bill and Subaru of Keene!

Subaru of Keene Helps MHS Get a New Van!

2021 Fenton Family Golf Tournament - Peggy H

The 29th annual Fenton Family Golf Tournament to benefit The Community Kitchen was held on Monday, June 7th. The Golf Committee began planning in the early part of the year, as it was very important to everyone at Subaru of Keene that this year’s tournament go on as planned. Golfers joined us from the Keene area as well as Massachusetts, Connecticut, Maine and beyond. Again this year, due to COVID guidelines, we had to forego the shot gun start as well as the dinner after the tournament; but the weather was beautiful and everyone was in good spirits for a day of friendly golf competition; all to benefit The Community Kitchen and those we serve. This year’s tournament raised $46,739! This is an amazing amount of money, especially in light of the lingering effects of COVID and allows us to provide $26,708 meals to those in need! Being a donation-funded 501c-3 that receives no State or Federal funding, fundraising is a major part of what we do at The Community Kitchen. The golf tournament is our largest fundraiser of the year and the support received from donors as well as Subaru of Keene, allows us to continue to provide our Hot Meals and Pantry programs to help those in need.

The Community Kitchen
2021 Fenton Family Golf Tournament

SHARE THE LOVE and a Trauma Informed Community - Kathy W

Thanks to the generous Share the Love donation from Subaru of Keene to Monadnock Family Services (MFS), a new public health initiative is taking shape. As part of the region’s Community Health Improvement Plan, MFS and other partners in the Leadership Council for a Healthy Monadnock is working to make the region a place that is addressing the root causes of trauma. Trauma is “an emotional wound or shock that creates substantial lasting damage to the psychological development of a person.” We are building a trauma informed community. In collaboration with a broad cross-section of the community, we will raise awareness about the impact of trauma and the paths people can take for their recovery. We will help providers of care and family members to become more competent in their efforts to help victims. Our project is called the “Monadnock Assembly on Trauma and Transformation.” The pain and harm people feel from violence, racism, poverty, alienation or a tragic life event can be the traumatic cause of many serious health problems. Our goal is to make sure our Region offers victims a variety of safe, person centered, multi-dimensional service and supports that promote resilience and post traumatic growth. Monadnock Family Services, through the Monadnock Assembly will offer the public educational programs and resources so that we all can build up a community of safety, trustworthiness, empowerment, collaboration, and peer support in a culture rich in diversity, equity and inclusion. Share the Love will get us on our way, thanks to Subaru of Keene.

Monadnock Family Services
SHARE THE LOVE and a Trauma Informed Community

Subaru Loves Pets: Finding the Right Place - Kelly S

Lonnie (formerly Zeke), a six-year old cat came to Monadnock Humane Society with deformed front legs. Although he was shy, fearful and required a home that didn’t have stairs that would impede him from his food and litterbox, that home was found during the Subaru/ASPCA loves event! On 10/7/2020 Zeke was adopted by a loving family. Late in October the family shared the following: “I just wanted to send you all a note to say that sweet Lonnie (who was Zeke in your care) is settling in! With some cat pheromones and his own space, he has now come out from beneath the bed and explored just about every space in the house. He is playful when the house is quiet, and reserved when my 2 young boys are running around. His head butts are impressively strong, and his deformities don’t deter him from walking or darting to wherever he wants to go! He also gives kisses to my husband. It’s adorable. He has recently allowed my 4 year old and 16 month old to approach and pet him without searching for safety. They have learned to be very sweet and gentle with him! He loves his catnip banana, laser, and cat tower. He also relaxes with his legs splayed upside down, which we think is hilarious, and seems to really enjoy sitting like a human on the stairs. Thank you for entrusting him to us! He is a doll.” MHS would like to thank the team at Subaru of Keene and our adopters who made this event a great success! Thanks to you over 75 animals were adopted!

Subaru Loves Pets: Finding the Right Place

Wrapped in Love - Nicole W

On November 5, 2020, as part of the Subaru Loves to Help Initiative and in recognition of National Homeless Youth Awareness month, Subaru of Keene donated 80 insulating fleece blankets to Hundred Nights Shelter in Keene. This generous donation will keep shelter guests from the Monadnock Region warm as the weather grows colder, as part of a larger safety net for individuals and families who have nowhere else to turn. This donation comes at a critical time, as the ongoing public health and financial crisis have threatened the wellbeing of many in our community. More people than ever are now at-risk for losing their apartments or homes, which makes this recent gift especially important. With Subaru’s ongoing support, Hundred Nights is able to ensure resources remain available to protect those experiencing homelessness during this global crisis and work with people of all ages to get back into safe, permanent housing. Thank you, Subaru!

Hundred Nights, Inc.
Wrapped in Love

Subaru of Keene Raises $1,820 for Cancer Patients - Keely F

Subaru of Keene has a close relationship with many local organizations in the greater Monadnock area, including the Norris Cotton Cancer Center located in Cheshire Medical Center in Keene, NH. In the past, Subaru of Keene has participated in the Subaru Loves to Care program to deliver blankets and other care items to the patients at NCCC. This year, the need of the beneficiaries of this program increased in a more dire way, especially financially which is to say keeping fuel in their gas tanks and food on the table. So, to help, every time Subaru of Keene leased or sold a vehicle, new or used, in the month of September 2020, they donated a $20 gas or grocery card to the Norris Cotton Cancer Center to be distributed to the people who are in need of these resources during this unprecedented time. Subaru of Keene ended up raising $1,820 in gas station and grocery store gift cards, which will help people facing the compounded crisis of a cancer diagnosis/treatments AND the fallout of COVID-19 make it to the hospital for appointments, visits, and to keep eating healthy food! Subaru of Keene was honored to have been able to do something for the people who are among the most vulnerable in their community during the time when they need it most, and looks forward to working with the Norris Cotton Cancer Center more in the future!

Subaru of Keene
Subaru of Keene Raises $1,820 for Cancer Patients

How to host a successful golf tournament in 2020! - Phoebe B

In 2020 we should have been celebrating our 28th (yes your read that right - 28th) golf tournament hosted by Subaru of Keene, part of the Fenton Family of Dealerships. As we all know now 2020 dawned like pretty much every other year and quickly turned into a year like no other. We had already started to plan the tournament but put it on hold at the end of February so that we could decide what to do. We decided to postpone until September, giving us time to figure out how to hold a tournament given the safety parameters and guidelines put in place. Our golf committee worked hard all spring and summer and sponsorships were very encouraging and golfers were calling to ask when they could sign up for their tee times! The day of the tournament dawned with blue skies and sunshine, people arrived in plenty of time to tee off, buy mulligans and raffle tickets and wore masks as if it was the norm (as it is becoming). We were so pleased that the whole day went off without a hitch. Having a relationship with Subaru of Keene has meant a lot to us and the $42,279 we raised will help keep our small donation funded food pantry and soup kitchen running for almost a month!

The Community Kitchen
How to host a successful golf tournament in 2020!

Subaru of Keene Loves to Learn Initiative - Scott S

Keene, NH– After participating in Subaru of America’s (SOA) month-long initiative, Subaru Loves Learning, the staff at Subaru of Keene had the great pleasure of delivering 150 award-winning science textbooks last week to over a dozen Keene High School science teachers and students. Every August, SOA and the American Association for the Advancement of Science’s (AAAS) team up to donate the latest, most engaging science books to K-12 schools across America, giving students of all ages and abilities the chance to explore and ignite a greater interest in the sciences. At the same time, the Subaru Loves Learning initiative helps fill public school libraries with quality, up-to-date Science, Technology, Engineering and Math (STEM) literature: a win-win for all! Keene High School Principle, Mr. Logan, the science teachers and members of the student science club were pleased by the selection and quality of books, which included 2019 award-winners such as Built: The Hidden Stories Behind Our Structures, by Roma Agrawal; Alexander Graham Bell for Kids: His Life & Inventions With 21 Activities, by Mary Kay Carson; and Iqbal and His Ingenious Idea: How a Science Project Helps One Family and the Planet, by Elizabeth Suneby, to name a few.

Keene High School
Subaru of Keene Loves to Learn Initiative

Keene Housing Kids Collaborative Donation - Liz C

Thank you so much to Subaru of Keene for making the Keene Housing Kids Collaborative part of the 2018-19 Share the Love event! With your support, kids living in Keene Housing households will be able to participate at no cost in activities in the community that will give them the tools to succeed. Last year, 276 kids participated in nearly 700 activities in art, athletics, and academics. These out of school activities give kids a chance to develop confidence, perseverance, self-control, communication, teamwork, and resilience – all of which will help them succeed in school, at home, and in the community.

Keene Housing Kids Collaborative
Keene Housing Kids Collaborative Donation

Hundred Nights Shelter Check Presentation - Scott S

Subaru of Keene was pleased to present a check for $13,657 on April, 26th 2018 to Hundred Nights as a result of proceeds raised during the 2017-2018 Share the Love event that ran from November 16, 2017, to January 2, 2018. For every vehicle sold in this time, $250 was donated on the customer’s behalf to Hundred Nights or another charity of their choosing. Hundred Nights is a shelter and resource center in downtown Keene, NH and is open during the coldest months of the year for those in need. The organization has 26 beds and also uses the United Church of Christ of Keene when needed as an overflow site, which adds another eight to 10 beds. The funds raised during this event helped to buy a much needed new washer and dryer for Hundred Night’s facility as well as helped cover rent and staffing costs throughout the year. When Executive Director, Mindy Cambiar, found out in October 2017 that the shelter was chosen as Subaru of Keene’s “Hometown Charity” for the annual event, she told the local paper it was a great relief and added that it boosted morale at the shelter over the winter knowing they’d get assistance to help cover their growing rent costs at the shelter.

Hundred Nights Shelter
Hundred Nights Shelter Check Presentation