Subaru of Keene, NH is a Regional Subaru Subaru Dealership and proudly serves Massachusetts Subaru customers as well as those from New Hampshire, Vermont and 29 other states and Canadian Provence's.

The map below shows where our recent Massachusetts customers came from. This page explains why Mass Subaru customers come to Subaru of Keene. Please call us at and learn more about what we can do for you today.

Each blue dot represents a recent Subaru of Keene customer from Massachusetts.

Source: Data Certified by ADP Client Services
Why have so many Mass Subaru residents bought or serviced their Subaru at Subaru of Keene? Because they value what we believe in.

"WE believe that...
  • every customer is unique and deserves to be treated with respect and appreciation in an honest and straightforward manner.

  • the customers we serve depend on us to be transparent in our communications and consistent in delivering our services.

  • you don't want to be "sold" and prefer to explore the Subaru brand without pressure.

  • you deserve to have a passionate and knowledgeable sales professional who actually listens to your needs and helps you find the perfect car.

  • a long-term relationship is more important than short-term profit.

  • reputation is important; however, our accolades and awards should not be flaunted but rather demonstrated through our actions.

  • supporting the community is fundamental to our business strategy and we are committed to making a positive difference in the communities in which we live an work.

  • our people are at their best when they are helping other people - not only our customers, but the people in our communities. Giving back is an integral part of who we are.

"IF you share these principles and values, then please come to Subaru of Keene  to experience a hassle-free way to buy or service a car. You have our word on it. Unedited reviews from our NH, Vermont and Mass Subaru customers reinforce this."

Mike Perry
General Manager

Kelly Barber
General Sales Manager

Subaru of Keene

11 Production Ave
Directions Keene, NH 03431

  • Sales: (603) 355-5000
  • Service: (603) 355-5000
  • Parts: (603) 355-5000

Subaru of Keene offers two customer lounges, Wi-Fi, free loaner cars, local shuttle service, drive-through service and free coffee and tasty snacks, but did you know we also provide an EXCLUSIVE 100k Mile Powertrain Coverage
at no cost to you?

Mass Subaru owners NEVER pay a sales tax when they service their Subaru at Subaru of Keene. That's a 6.25% savings!
"I have purchased from Subaru of Keene in the past and went back to get my next Subaru. All of the staff are very friendly and there are no pressure and hard sell tactics. As a single woman I am always put off when car sales people seem to have no respect for my knowledge or ability to know what I want. Subaru of Keene sales staff are very respectful and listen carefully to what you are looking for. They do their best to provide and/or find the right vehicle. I got a very fair deal and a great car with no hassle and lots of support. Many thanks to the folks at Subaru of Keene."