Subaru of Keene

11 Production Ave
Directions Keene, NH 03431

  • Sales: (888) 466-1070
  • Service: (888) 461-8077
  • Parts: (888) 691-4539

"Real People, Real Value, Real Service"


Subaru 360 - A 66 MPG Car That Won the Hearts of Few

Introducing the 1968 Subaru 360: Cheap and Ugly

Are you looking to save money at the gas pump and on your next new car purchase? For those interested in fuel economy, check out the Subaru 360. Sporting 66 MPG and a price tag of under $1,300, the Subaru 360 was the cheapest and ugliest vehicle on the market - back in 1968. Imagine stopping by Subaru of Keene and driving one of these babies home. No space in your garage? No problem. This micro car could fit in your shed next to your lawn mower!

0-50 in 37 Seconds!

Check out these TV commercials from the 60s.

Is the Subaru really cheap and ugly?
Back in the day this car cost $1,297
Skip ahead past the first minute and see how
beautiful cheap and ugly really is.

Interior - Everything is Standard

Standard Features Include:

"Attractive" interior appointments - standard
Rear windows, that open - standard
Reclining front seats - standard
Storage space - standard
Fun to own - standard

"Groovy" Exterior Styling & Fuel Efficient Engine

Nicknamed the "ladybug", the Subaru 360 comes equipped with a 2-stroke incline 2-cylinder 356 (where the 360 names comes from) cc engine. Equipped with a 3-speed manual transmission with clutchless shifting, the 360 gets 66 MPG with a top speed of 60 MPH.

The Harsh Reality of the Subaru 360

Some of you may be asking yourself: if Subaru managed to achieve 66 MPG back in the 1960's, how come modern Subaru's don't come close? Like most car companies, Subaru's first car was a mere stepping-stone to the advanced engineering and advanced safety features seen in modern Subarus . Because the Subaru 360 weighed less than 1,000 pounds, it was not subject to the strict U.S. safety regulations or import tariffs of the day. Today, all Subaru models are top IIHS safety picks and come equipped with more safety features than you could list here, including standard symmetrical all-wheel drive.

If you're still reading hoping you can snag one of these ultra cheap Subarus for the amazing MPG, consider this: The 25-horsepower engine achieved a 0 to 50 time of 37.2 seconds (very unsafe for highway driving), the Subaru 360 lacked modern safety features and had horrible control and has no get-up-and-go. For driving enthusiasts, the Subaru WRX and Subaru WRX STI deliver 265 and 305-horsepower respectively. The harsh reality is that only 6,000 of the Subaru 360's were sold in the U.S. One dealer was selling 6 for $2,000 just to get rid of them. He should have held on to them. They currently sell for $10,000-$15,000 as a collector's car. Subaru has come a long way since the Subaru 360 in terms of engineering, styling, safety and performance and is recognized as the safest, most fuel-efficient AWD line-up in America. Some things are worth waiting for.

Subaru has come a long way...
Check out the Subaru Impreza delivering 36 MPG

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Cost of Living: 1968 vs. 2012

How much did things cost?



New House$26,600$235,200
Average Income per Year$7,850$50,233
Average Monthly Rent$130$766
Gas per Gallon$0.34$3.81
New Car$2,822$28,400
Movie Ticket$1.31$7.89
Minimum Wage$1.60$7.25
Loaf of Bread$.22$1.30 (white)
Gallon of Milk$1.07$3.50
First Class Stamp$.06$0.45
Burger (McDonald's)$0.18$1.00
Subaru$1,300$17,495 (Impreza)